ITM continues its "U=U" HIV campaign to fight stigma

About U=U

ITM is continuing its U=U campaign because, after more than 40 years, there is still a major challenge in HIV care: stigma. People living with HIV unfortunately still have to face it on a daily basis.

A stigma labels, brands and sticks to people. This has to stop.

We are therefore spreading our U=U smileys stickers and tattoos with the message:

• U=U (Undetectable = Untransmittable) means that if HIV medication is used correctly, the virus is no longer detectable and therefore not transmissible sexually.

• YOU=YOU emphasises equality between people living with or without a disease such as HIV.

Stick our U=U stickers everywhere and put a removable tattoo against stigma. Upload your photo to your social channels with #asmilethatsticks. The most beautiful and original photos will win prizes. Stick and win: there is a winning post every week! The campaign runs from 1 December '22 until 31 August '23. 

You can order your stickers and tattoos from social nurses Wenne Mertens and Cora Lamonte.