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ITM continues its "U=U" HIV campaign to fight stigma

Show your support with #asmilethatsticks!

About U=U

ITM is continuing its U=U campaign because, after more than 40 years, there is still a major challenge in HIV care: stigma. People living with HIV unfortunately still have to face it on a daily basis.

A stigma labels, brands and sticks to people. This has to stop.

We are therefore spreading our U=U smileys stickers and tattoos with the message:

  • U=U (Undetectable = Untransmittable) means that if HIV medication is used correctly, the virus is no longer detectable and therefore not transmissible sexually.

  • YOU=YOU emphasises equality between people living with or without a disease such as HIV.

Stick our U=U stickers everywhere and put a removable tattoo against stigma. Upload your photo to your social channels with #asmilethatsticks. The most beautiful and original photos will win prizes. Stick and win: there is a winning post every week! The campaign runs from 1 December '22 until 31 August '23. 

You can order your stickers and tattoos from social nurses Wenne Mertens and Cora Lamonte.


The #asmilethatsticks campaign is an 2021 initiative of the social nurses of the HIV Reference Centre  within the Institute of Tropical Medicine and was made possible with the support of ViiV Healthcare and Gilead.


U=U @Antwerp Pride!

We will attend the Antwerp Pride on 12 August! Feel free to drop by our stand in the Village for a chat and a colourful tattoo and join us in the fight against discrimination against people living with HIV!

More info

Do you have questions about living with HIV or about U=U? Are you living with HIV and want to have a chat?

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